Reflecting a new perception of glass
British Glass represent the UK glass industry, an organisation with national reach and influence. Seen as a fragile material, glass is actually robust and sophisticated, both technically and sculpturally. The brand has to communicate the glass values within the public domain, as well as being business-to-business facing.
A logo marque formed out of a 3D container sees animated isometric shapes come together to create a single flat motif, creating a brand sensitive to both the flat glass and container glass industries, the two biggest glass industries in the world.