Clear Law is a forward thinking, modern law firm providing a full range of legal services all over the UK. In late 2015, Clear Law wanted to update their position aesthetically and undertook a full re-brand including moving to new premises. Field was commissioned by interior designer, Claire Brooker to create a new visual identity. Clear Law specifically asked to be represented differently to other law firms, therefore we created an identity to appeal to a wider audience.
The logo and aesthetic was influenced by their suggestion of the architectural interior of their new Urban Splash building in Manchester. It references the word “Clear” through a revealing structural perspective, combined with an optical illusion and architectural references. As the design of the logo marque is based on an isometric grid we derived numerous repeat patterns and way-finding devices that allow the design to be applied across any medium.
Working alongside Claire Brooker and the team at Ferrious, we designed vinyls for the glass facades and interior spaces of the building. The vinyl pattern derives from the logo and uses a colour palette to compliments the new interior space and furnishings.
At the same time, we re-designed the Clear Law website and their partner site Clear Commercial, which takes a more idea-focused approach. We revisited the structure, aims and overall experience of the sites, placing emphasis on easy to read content and simple navigations. In keeping with their responsive nature, the sites are built on a fully customisable framework and will be used by the team at Clear Law to keep the site’s content fresh and relevant.
The extremely high quality of finish Clear Law’s new residence and portrait shots were photographed by Helena Dolby and used on the website.
We have assisted Clear Law achieve brand consistency across all items, internally and externally, specifically stationery, online advertising and a bespoke launch night invitation, which we were happy to receive in back in the post! It was a pleasure to pop over and see Clear Law’s new home, with a Prosecco – or two!