The Sheffield College

The Sheffield College

Repositioning a leading educational institution

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Challenge

The Sheffield College needed a consistent brand that showcased its strengths as a leading UK FE and HE college for a wide range of marketing materials. Often on a tight turnaround, we’ve made it our business to deliver on time, every time, while maintaining meaningful, high impact digital and design communications.

Solution

Katie and Jonny both learnt their craft at the Sheffield College, which has made for a project with even more meaning and resonance.

The brand identity consists of two bold and simple fonts with a strapline to promote awareness of the four campuses, the range of subjects offered and the value of studying in the city. We’ve also created a square motif to represent the four campuses, which can be applied flexibly to different marketing materials such as the prospectus, website and on and offline adverts. Each campus also has its own individual graphic so students can tell at a glance where courses are located in the prospectus, the website and for signage.

Our concepts were used for a major campaign to promote FE and HE courses including 48 digitally animated billboards across the city. We also created a sub brand and marketing materials for Business Advantage a new initiative to encourage partnership work with businesses.

Our approach to creative advertising conceived through thorough research and planning have been key to our success. We test on different platforms and make sure the ideas of college focus groups feed into the creative process.

For event marketing materials we’ve handled the whole process including designing and building html emails. We’ve also produced a bank of quality images for advertising the website and prospectuses, using local photographers to tie the college back into the city.

Outcomes

We’ve achieved buy in from key people involved including the Principal, academics and students who see our work as a huge step forward in repositioning the Sheffield College as a leading player in a major UK city.

Thanks to our know-how of the regional FE and HE education sector, we’re now the supplier of choice for creative direction, design and photography. With expertise in both development and design, we offer something different to other agencies and we’re delighted to have undertaken a major redesign and redevelopment of The Sheffield College’s website, an ongoing process that has already seen considerable results and overwhelmingly positive feedback.